Gothenburg & Stockholm, Sweden’s two biggest cities are
top destinations for conferences
and events with a great variety of venues, restaurants, and accommodation options.

Stockholm, also known as ‘the Capital of Scandinavia’ is made up of a series of archipelagos which in the summer are awash with nature and activity.

  • Experience outdoor swimming
  • Go on a fishing or sailing trip
  • Hunt for the Northern Lights
  • Ride on a reindeer pulled sled

When snow dusts the ground
Lapland is the place to be.

Go for breathtaking views of untouched wilderness. Stay for that feeling of freedom and possibility. An incentive trip that includes ice fishing, husky sledding, snowmobiling and the Northern Lights is surely the stuff of dreams.

Why have your meeting, incentive, conference or event in Sweden?


A wide range of luxurious hotels ranging from 5* city hotels like the Grand Hotel in Stockholm often mentioned over the years as the best hotel in Scandinavia to smart contemporary Nordic styled hotel and renovated city building.


Both Gothenburg and Stockholm are well served by plenty of direct connections to most hubs in Europe and Stockholm has direct connections to several destinations in North America and some destinations in Asia. Most cities in Sweden have plenty of very good public transport. For more remote locations in the countryside you’ll have to rent a car or book coach transfers.


Sweden offers a great variety of activities all year-round. In Northern Sweden and Swedish Lapland you can take in the natural beauty while snowmobiling or husky sledding. The Aare area has world-famous ski slopes to get your adrenaline pumping. In the summer you can enjoy fishing and freshwater swimming.


Sweden is known for its diverse and varied cuisine, ranging from indigenous reindeer dishes to world-famous meatballs and wild berry soups. Not to mention Swedish snaps (spiced vodka shots) consumed during outdoor seafood parties. Sweden is also credited with creating the beloved cinnamon bun, the concept of fika (coffee breaks), and the notorious 'smelliest fish in the world'. New Nordic Cuisine is going strong in Stockholm, with several Michelin star restaurants dotted around the city.

Sweden's top Incentives & Venues

Whatever the group size or goals, these unique venues and engaging activities will make hosting a corporate event in Sweden, a corporate retreat or incentive programme, an absolute breeze!

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Archipelago Boat Tour & Dinner

This 2.5- to 3-hour long boat sightseeing tour is the perfect way to explore the best of the Stockholm archipelago in a short amount of time. A knowledgeable guide will share interesting stories and facts about the historical, and cultural sights passed along the way. To top it all off, you and your guests can enjoy a gourmet dinner prepared by some of Stockholm's top chefs.

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Experience the world's first and oldest open-air museum, Skansen, founded in 1891. Journey through history as you explore 18th century mansions and farmsteads. Mission Skansen is an exciting team game where you'll be presented with a variety of questions or problem-solving tasks related to Skansen. Put your team's skills to the test as you explore Skansen's cultural and historical environments, gardens, and animals. Many of the tasks will require the collaboration of everyone in the team so is the perfect team building exercise. May the best team win!

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A team Artic adventure at ICEHOTEL

Make your team stronger with an Arctic adventure. Take in the Icehotel's unspoilt winter wonderland while snowmobiling or dog sledding. Participate in fast-paced activities that will help foster teamwork and create lasting memories such as treetop obstacle courses, river rafting and ice sculpting. At the end of a busy day gather around an open fire in the wilderness to savour northern Sweden's seasonal flavours and potentially catch a glimpse of the Northern Lights. This is team building with a difference!

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Avicii Arena (The Ericsson Globe)

The Ericsson Globe, now known as Avicii Arena, is one of Stockholm's most iconic buildings. With an impressive volume of 605,000 cubic meters, it is the world's largest spherical building. It serves as Sweden's national hockey arena, but also hosts a variety of concerts and events. From The Rolling Stones to U2, some of the most renowned artists have graced its main stage. Spectacular sights of southern Stockholm can be seen from the Skyview gondola, which runs along the outside of the curved wall.

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Södra Teatern

Experience the unique atmosphere of Södra Teatern, a historic venue that has been the backdrop for some of the world's biggest artists since 1859. With a selection of venue spaces to suit any sort of event, this modern venue has you covered. Hold your conference or lecture on the same stage as global superstars, or let your event, product launch or staff party take place in the beautiful Champagne bar.

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With 276 beds and 4 meeting rooms of different sizes, Icehotel has all the requirements and facilities needed for a meetings & conferences that will surprise and delight. Combine unique incentive activities and Icehotel's beautiful surrounding for a truly unforgettable experience.

Stockholm | Sweden | MICE Travel | Horizons

To get your guests

talking, choose Sweden

With its impeccable taste, attention to detail and stunning natural beauty, Sweden is the ideal location for hosting events that are remembered long after they have finished.